‘Operation Stealth’ is my code name for shopping. I don’t shop for clothes on a whim, or wander aimlessly into multiple stores hoping to find something wonderful. Absolutely not. ‘Operation Stealth’ requires only four things to be successful: research, the purchase decision, wi-fi, and a laptop.
My introversion has informed the necessity of ‘Operation Stealth’ and I’m happy to say that it has resulted in a stress-free, completely pleasurable shopping experience. It has also resulted in all of the clothes in my wardrobe being from two labels. That’s it.
One is a mid-price label that consistently produces high quality, on-trend, and well-fitting clothes. The other label is strictly fast fashion.
Simply put, after many years of going into countless stores, buying from many different labels, I have managed to find two that completely meet my style needs. The mid-price label is my go-to every time. I know my size, I know it will fit well, and I know it is fabulous quality. Need a wedding outfit? Done. A well-cut jacket? Sorted. The fast fashion label fulfills my need for the up-to-the-minute, and again, I know my size and how it will fit. Do I want silver boots? Do I?! Yes, the answer is YES! Fast-fashion here I come!
When it comes to the all-important purchase decision, I don’t need extraneous chat or the unsolicited second/third/fourth opinions from complete strangers that inevitably occur in a crowded dressing room area. To be clear, I respect the hell out of sales associates, and I understand they are there to sell the clothes and to complete the tasks that will facilitate the sale of said clothes. For example, one of those tasks might be to create a rapport with me, to make me feel at ease with casual but sales-oriented conversation…aaaaaaaand we’re done. I’m out the door so fast the clothes hangers swing in my wake.
Okay, so I might’ve under-stated my wardrobe situation a tad. While my clothes are from only two labels, I am adventurous with accessories and shoes. Why? Principally because I don’t need to try on an Alexander McQueen clutch or a bracelet. Wrong color? Just send it back, the inconvenience of which is marginal when compared to having to drive to a store, park, walk into the store and be greeted by a minimum of two sale associates, chat, grab an item, then pay.
Seriously, why wouldn’t I want to shop in the comfort of my own home, with a slice of cake and a cup of tea and the BBC production of War & Peace playing in the background?
‘Operation Stealth’ it is.